About

My name is Jazmin, and I’m a producer and director from San Francisco, CA.

I’m a creative and strategic content leader with 10+ years of experience building and scaling video and social media production for global brands across beauty, entertainment, and digital media. I have a proven track record of leading high-performing teams, optimizing creative workflows, and managing large-scale production ecosystems across video, photo, and social platforms.

Most recently, as the Sr. Video Producer at EMPIRE, I spearhead the creative direction and execution of visual content that highlights EMPIRE's diverse roster of independent artists. From music videos to photo shoots to behind-the-scenes content, I ensure each project reflects EMPIRE’s brand and connects with global audiences. I oversee full-scope production planning—including budgets, schedules, and crew logistics—to deliver high-quality content efficiently.

I graduated with a Bachelor's Degree in Media Studies from UC Berkeley and received my Master’s Degree in Documentary Filmmaking from USC’s School of Cinematic Arts.